Le Moulin

  • Branding
  • Graphic Design
  • Packaging Design

The Project

Le Moulin de Sainte-Geneviève-des-Bois is a small French countryside mill and whole grain flour producer. They launched a challenge for redesigning their identity and packaging with the “must haves” core traits: colors, hills and tradition. We chose to incorporate illustration in the mix and a scent of ludic innocence in the most Proustian way, in order to capture the story behind the business.